If you want to build a BIG list and you don’t care whether or not anyone on that list ever opens or reads your emails, then do what most marketers do:
Create a blind opt-in form that does NOT tell the new subscriber what they are receiving.
They will instantly mistrust you, give you their throw away email address, glace through your lead magnet, throw that away, and never read one of your emails again.
Hey, but at least you have a BIG list, right?
Or you can make BIG promises that sound like every other shyster market out there. You know the kind of promises I mean: “Here’s How I Bank $10K per week Using One Surprisingly Weird Trick.” Yeah. Right.
Again, they will give you their junk email address because they do not trust you. They will glance through the report (maybe) and then forget about it (certainty) and never open another email from you again.
But at least you got lots and lots of subscribers, right?
Question: If someone gives you a junk email address...
Not every solo ad seller does what I’m about to describe, but without a doubt, some do – and it can dramatically affect your bottom line.
When you submit your ad copy, complete with subject line, to the solo ad seller, you likely assume they will use your exact subject line and ad copy.
However, this is not always the case.
A solo ad vendor may change some or all of your solo ad for a variety of reasons:
You might want to verify and get an ironclad guarantee that the solo ad seller will use your exact copy before you submit payment.
I can’t reveal the niche where I found this case study, but with a little tweaking this could work in any of the larger niche markets.
And best of all, you get paid upfront, before you even place the ads.
Here’s how it works:
I’ll call our case study entrepreneur Bob.
Bob puts out an email newsletter for free. And it’s a really good one, too, with plenty of great information. He doesn’t actually write most of the info, though. He uses Private Label Rights (PLR) and he gets permission to reprint articles and blog posts.
His subscriber base is over 25,000 people. And because he puts out such great content, his open rates are high, which means he can offer paid advertising inside his newsletter.
Bob’s content is presented as the main part of the newsletter, and then after the content he runs one ad per newsletter, which is a simple matter of copying and pasting the ads he receives from advertisers. And because it’s an email newsletter, he...
Last month Google made an announcement, launching an ‘SEO myth busting’ series for the web developers.
The Google Webmasters team has published four videos as a part of the ‘SEO myth busting’ series.
The video topics are: