A truly great lead magnet is literally worth its weight in gold because of what it can do for you.
Done correctly, lead magnets are irresistible bribes that offer a specific value to a prospect in exchange for their contact information.
The better the lead magnet, the more subscribers you can get.
The more subscribers you get and the better targeted they are, the more money you can make promoting to those subscribers.
As you can see, your entire funnel rests on your lead magnet.
Without it, you have no subscribers; and thus no one to sell anything to.
Your goal as a lead magnet creator is not just to maximize the number of targeted leads you receive…
…it’s also to get the BEST leads possible.
For example: If your lead magnet is the chance to win a free house, you could potentially build a list of thousands of people in just a few days.
But unless your niche is ‘home giveaways,’ your new leads won’t be targeted to your specific niche.