Marketing Vocabulary You Need to Know

If you’re marketing online, it’s imperative that you master the language of marketing in order to maximize your results.

That’s right – knowing the language of marketing can actually increase your income. For example, if you don’t know what A/B testing is, then you’re not doing it. And if you’re not testing, I can almost guarantee you are losing sales that rightfully should be yours.

Just like any other profession or business, there is a learning curve. And part of that education is mastering the terms and concepts you need to succeed.

A/B Testing

Testing two versions of a webpage, email subject line, landing page, CTA, etc. to see which one performs better.

Analytics

Tracking data and creating meaningful patterns from it that inform future marketing endeavors. The data can come from website traffic, conversions, social media, etc.

Backlink

An incoming hyperlink from one web page to another website.

Bounce Rate

The number of people who land...

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